Advertising Manager is a modern, easy-to-use software tool for the development and management of efficient advertising campaigns. The software gives you useful background knowledge about the subject of advertising campaigns, optimizes media selection, and leads you step by step through all the stages of successful campaign planning, its implementation, evaluation and control. Thus, Advertising Manager is suitable both for small and medium-sized enterprises that become involved with advertising for their first time and want to optimize their campaigns, and for the purpose of acquiring specialized knowledge, especially for business starters and retrainees.

The integrated guide accompanies you through all the steps of the planning and implementation of an advertising strategy. The help of detailed topic-related instructions, analysis of the enterprise situation and derived action strategies is particularly valuable. The basis modules include:

• Detailed instruction for each project
• SWOT Analysis
• Positionning charts

The program supports you in the selection of appropriate media for targeted advertisements and at the same time provides with important information about the cost structure of the different media.

The program offers you extensive and understandable background knowledge about the subject of advertising.

An easy-to-follow Navigator facilitates your operation with the different software functions.